Holly Huels
Founder and Managing Partner

Holly Huels has broad experience financing and investing in lower middle-market equity transactions for over 25 years. Prior to co-founding Holleway Capital Partners, she spent 22 years with Capital For Business (“CFB”), the St. Louis-based SBIC private equity subsidiary of Commerce Bancshares. During these years, Ms. Huels was involved in every aspect of private equity fund formation, documentation, reporting, investing, board oversight, and harvesting. Ms. Huels was instrumental in the development and execution of CFB’s investment model and strategy.

Ms. Huels was the first woman Chairman of the National Association of Small Business Investment Companies (“NASBIC”), now called Small Business Investors Alliance (“SBIA”). SBIA is a national trade association of lower middle market fund managers and investors. Ms. Huels has been a member of the St. Louis Chapter of the Association of Corporate Growth (“ACG”) since 1993 and a board member of the organization from 2011 to today. She is a member and a prior board member of the St. Louis Forum, a women’s executive and professional organization.

Ms. Huels earned an MBA from Washington University in St. Louis, Missouri and a BSBA in Accounting from Drake University in Des Moines, Iowa. She is a CPA.